Building a best selling food and drink business

Perth & Kinross Council has teamed-up with the Scottish government’s ‘Connect Local’ project and Council colleagues from Angus and Fife to run a series of workshops targeted specifically at the challenges faced by local entrepreneurs looking to build their own business in the food and drink sector.

A total of four workshops will be held – all at the Apex Hotel in Dundee.  The first event entitled ‘Out of the Kitchen into the Business’ was held on 28 June to look at how to get your business off on the right foot.  Further workshops will each target specific topics critical to business success:

• 30 August: The Product: Benchmarking and Branding
• 4 October: Marketing Strategy
• 1 November: Sustainable Growth

These workshops recognise the importance of the food and drink sector to the economy in Perth & Kinross and the wider Tay Cities region where, for example, Perth & Kinross have the largest concentration of food and drink companies in Scotland.  With over 119,000 Scottish jobs delivered directly by the sector, helping new business to make the right decisions and avoid the many potential pitfalls is key to continued growth. The workshops also form part of a renewed East of Scotland Food & Drink Network where Councils in the Tay Cities region will look to work together to build capacity and promote the sector more effectively.

Information on how to sign-up for the workshops is available by contacting GGlover@pkc.gov.uk.  For more information on the ‘Connect Local’ project please visit www.connectlocal.scot

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