Local bakers gains national recognition for its commitment to customer service

Award Winners Murray’s Bakers of Perth has become the latest organisation in Scotland to gain national recognition for its commitment to customer service, after being awarded WorldHost Recognised Business status.

WorldHost is a world-class customer service training programme that has already been used to train nearly over 160,000 people in the UK, including 3,000 ScotRail staff in preparation for the 2014 Commonwealth Games.

WorldHost Recognised Business status is awarded to businesses that have trained 50% or more of their front line staff using any of the WorldHost training programmes and signed a commitment to delivering excellent customer service.

On receiving the recognition, Linda Hill from Murray’s commented:

“Murray’s recognition will count towards Perthshire’s campaign to become a WorldHost Recognised Destination, awarded to areas where 25% of businesses are WorldHost Recognised.

“Through the WorldHost Regional Destination Initiative – a national campaign being spearheaded by workforce development charity People 1st – 5,000 businesses, four cities, over 70 towns and a set of islands across 11 Scottish regions will use the training to achieve WorldHost Recognised Business and Destination status in the next two years.”

Keith Fergie, Chair of Perth Traders Association commented: “I would like to take this opportunity to  congratulate Murray’s Bakers of Perth on their commitment to providing high-quality service. Murray’s is a great example of how a warm Perth welcome is bringing in visitors from across the region and further afield.

“This initiative is a fantastic opportunity for local businesses to build on the legacy of world-class events like the 2014 Commonwealth Games and Ryder Cup, and transform customer service standards locally and across Scotland’s visitor economy. I would like to encourage all local businesses to follow Murray’s lead and take up the training.”

The WorldHost Recognition Certificate is valid for two years and is renewable on completion of a refresher course. In order to preserve the value of the WorldHost Recognition, the programme may be monitored through impromptu mystery shopper visits.

More information about the WorldHost Regional Destination initiative can be found at http://scotland.worldhost.co.uk


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