Digital Tourism ScotlandPosted on: 24th Aug 2016
Perth & Kinross Council as part of the new Tourism Action Plan have committed to delivering the Digital Tourism Scotland programme.
This is a £1.2m partnership programme to help tourism businesses across Scotland improve their digital skills and capitalise on the business opportunities that new digital technology offers. The project will help tourism businesses use digital technology more effectively in order to:
- Become more productive
- Deliver improved customer experience
- Collaborate more effectively
- Achieve their business objectives
Improving the visitors’ experience is a priority for the tourism sector and DTS will contribute to the mission of achieving annual visitor spend of between £5.5bn and £6.5bn by 2020 as identified in national tourism strategy Tourism Scotland 2020.
The DTS programme aims to help 3,000 businesses take a strategic approach to integrating digital technologies into their business over the next three years.
The Digital Tourism Scotland partners include; Scottish Enterprise, The Scottish Tourism Alliance, Highlands & Islands Enterprise, Skills Development Scotland, Visit Scotland, Business Gateway and Scottish Government.
Digital Tourism Scotland Programme dates