Local authority partners from Perth & Kinross, Dundee, Angus and Fife Councils are bringing to life a new marketing campaign promoting this region as Scotland’s Tay Country.
This is a new and exciting brand for the region and our concerted marketing campaign will enable the overall offering to be greater than the sum of its parts. The campaign aims to complement existing area promotions and support the opening of the V&A Dundee on 15th September 2018. Scotland’s Tay Country offers a great opportunity to build a strong destination brand to help increase tourism for the region.
This industry guide has been developed to show how tourism businesses can engage with the campaign – providing information and marketing materials that can be used to promote Scotland’s Tay Country.
For inspiring itineraries, visit the Scotland’s Tay Country website.
Scotlands Tay Country Industry Guide
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