The Perth City Region is one of Scotland’s strongest options for tourism business and investment opportunities.
Tourism accounts for around 12% of total employment in the area, approximately 8,000 jobs, and it is estimated that in 2014 the area received approximately 1.9 million visits which generated an economic impact of over £500 million.
According to the Scottish Tourism Economic Activity Model, regional accommodation occupancy levels for both serviced and self-catering accommodation are running consistently in line or slightly above Scottish averages.
The area boasts a unique concentration of resort properties, with Gleneagles, Crieff Hydro, Hilton Dunkeld located here and major investment taking place at Taymouth Castle, Kenmore, to establish a luxury golf resort.
The area benefits from its mix of established resorts, visitor attractions, outdoors activities and leisure pursuits, conference and incentive travel venues that help to drive year round tourism. It has Scotland’s strongest outdoor events portfolio, with major events such as T in the Park, the Scottish Game Fair and 80’s Rewind Festival at Scone Palace complimented by a programme of superb sporting events such as the Etape Caledonia cycle event, Blair Castle International Horse Trials, Colin McRae Forest Stages Rally. In 2014, over the four days of Ryder Cup competition, Gleneagles welcomed tens of thousands of visitors and the event was watched in 183 countries, by an estimated TV-audience of 500 million people on each competition day.
As a business tourism destination, Perth offers an impressive array of venues for conferences, meetings and incentive travel. Perth Concert Hall is a popular venue for political parties and associations and has helped to grow the conference market for the city with over 20,000 delegates attending meetings and conferences. There is potential growth in this market and the Council and industry are increasing efforts to develop the city region business events proposition in order to grow the value of this high value market.
The tourism priorities for the Council and its partners are to build on the area’s competitive strengths in relation to outdoors and adventure tourism, food and drink, culture and heritage, events, and to develop further the area’s business and cultural tourism propositions and attract further investment in resort and hotel accommodation, and visitor attractions