With an unrivalled location and an exceptional infrastructure linking it to all major road, rail and air networks, Perth and the wider region is one of Scotland’s strongest options for tourism related investment. 

Tourism accounts for around 12% of employment in the area and it is estimated that in 2018 there were approximately 2.35 million visits, generating an economic impact of over £618 million.  In order to harness the potential of this sector, major tourism infrastructure projects are now underway including the development of Perth City Hall and Perth Museum & Art Gallery, projected to attract up to 268,000 visits by 2026.

The area benefits from a mix of accommodation options, visitor attractions, outdoor activities, leisure pursuits and heritage.  As a business tourism destination, Perth offers an impressive array of venues for conferences and incentive travel.

Boasting a unique concentration of resort properties, such as Gleneagles, Crieff Hydro and Dunkeld House, the area is a world-class destination.  This in turn drives standards and investment, including the recent upgrades to Murrayshall Hotel and Golf Resort, and the city centre boutique accommodation provider, Parklands Hotel.

Events are also a major tourism  driver, with a portfolio that includes the Scottish Game Fair and Rewind, and superb sporting events such as Etape Caledonia and Blair Castle International Horse Trials.  Gleneagles has been host to both the Ryder Cup and Solheim Cup which has helped to showcase the area to a worldwide audience.