Bears Big Adventure: Strategic Business Opportunities Through Public Art
Perth and Kinross will host a major cultural and economic initiative in Summer 2026 with the launch of the Bears Big Adventure Trail, delivered by YMCA Tayside in partnership with Wild in Art. This large-scale public art project will showcase over 60 bear sculptures across the region, each individually designed by local artists, schools, and community groups.
While the trail will be a memorable cultural experience for residents and visitors, it also presents a unique opportunity for businesses to invest in brand visibility, community engagement, and the regional economy.
Business Value and Economic Impact
Public art trails of this nature have demonstrated measurable success in strengthening local economies, stimulating tourism, and generating lasting legacies. For businesses, sponsorship and involvement in Bears Big Adventure will deliver:
- Regional exposure – each bear sculpture will occupy a high-footfall location, ensuring sustained public engagement with sponsor brands.
- Economic stimulus – increased visitor numbers are expected to drive retail, leisure, and hospitality spending across towns and city centres.
- Corporate social responsibility – funds raised will directly support YMCA Tayside’s programmes for young people, aligning businesses with meaningful social impact.
- Talent and community investment – supporting creative industries, education initiatives, and skills development enhances the region’s workforce pipeline.
Jill McGrath, Chief Executive of YMCA Tayside, commented: “Bears Big Adventure Trail is not only a cultural celebration but a platform for businesses to demonstrate leadership, commitment to the local economy, and investment in the next generation.”
Education and Skills Development
The project includes a learning programme, supported by Perth and Kinross Council’s Education Department, enabling schools to design and decorate bear cubs while integrating themes of climate change and conservation. This initiative will provide young people with opportunities to develop skills, earn recognised awards, and engage in sustainability-focused learning – all of which support long-term regional priorities.
Councillor Eric Drysdale, Convener of the Economy and Infrastructure Committee, emphasised the project’s strategic value. He commented, “This trail is expected to replicate and exceed the success of previous initiatives, driving footfall, tourism, and economic benefit while reinforcing Perth and Kinross as a dynamic and creative region.”
Several organisations have already committed to sponsorship, including:
- Perth and Kinross Council – Principal Sponsor
- Perth and Kinross Council Education Department – Education Programme Sponsor
- Mike Watt Construction
- Axiom Project Services
- Kilmac Construction Ltd
- Perth UHI
- Macdonald Brothers Butchers, Pitlochry and Aberfeldy
These early adopters are gaining visibility, strengthening their corporate reputation, and positioning themselves at the forefront of a high-profile initiative.
A Call to Business Leaders
With thousands of visitors expected and significant media interest anticipated, Bears Big Adventure represents a high-value opportunity for businesses to:
- Enhance brand visibility across the region
- Associate with creativity, innovation, and community impact
- Contribute to economic growth and skills development
To explore tailored sponsorship packages and business partnership opportunities, please contact [email protected] or visit bearsbigadventure.com.
