Supporting Social and Economic Impact with Big Bear’s Adventure

As presenting partner of Bear’s Big Adventure Trail, Perth and Kinross Council is proud to support an initiative that delivers both social and economic impact, and that offers a fun way to keep local children amused this summer holiday season.

The free, family-friendly trail launched on Monday 22 June, is expected to attract thousands of visitors to Perth and communities across the region, driving footfall to town centres, attractions, shops and hospitality businesses while showcasing Perth and Kinross as a vibrant and welcoming destination.

By encouraging people to explore more of the area and stay longer, the trail will help raise vital funds for YMCA Tayside, whose work supports young people aged 8 to 25 through mentoring, employability programmes, wellbeing support and youth work. Alongside this, Bear’s Big Adventure will provide a valuable boost to the local visitor economy and offer a cost-effective solution for keeping families entertained throughout the school summer holidays.

Councillor Eric Drysdale, Leader of Perth & Kinross Council, said: "Bear's Big Adventure perfectly captures what makes Perth and Kinross such a special place – creativity, community and a sense of fun. We're delighted to be the proud owners of Bertha Blae, whose name celebrates our rich history and heritage.

"I hope residents and visitors alike will enjoy discovering the bears and, in doing so, experience everything our towns and communities have to offer. Most importantly, every step people take on the trail will help support the incredible work YMCA Tayside does with young people across our communities."

Bertha Blae is located outside the Civic Hall at 2 High Street, Perth, right in the heart of Perth city centre, making it an ideal starting point for visitors following the trail. Designed by Anj McGillivray, the sculpture is one of the 30 full sized bears located across the region.

The name Bertha Blae is a nod to Bertha, the historic settlement just north of Perth where the Rivers Tay and Almond meet, giving the sculpture a strong connection to Perth's heritage and landscape.

Read more about how to join in Bear's Big Adventure Trail across Perth and Kinross this summer.