The Angel's Share

Facilitating Angel Investment in Perth and Kinross

The Angel’s Share, developed by Perth and Kinross Council (PKC), is an economic development programme designed to support entrepreneurial expansion by connecting growth-ready enterprises with certified investors.

Based around three live pitching events each year, the programme supports entrepreneurs by providing high value expertise and coaching ahead of their presentation to the programme’s audience of certified investors.

The Angel’s Share aims to foster a culture of ambition and entrepreneurship across Perth and Kinross by ensuring both entrepreneurs and investors benefit from the pitch experience.

By facilitating the entrepreneurs preparatory work such as growth strategy, financial model planning, valuation and pitch decks, the programme ensures the business is pitch-ready and has the confidence to withstand the scrutiny of the investor audience.

On the other side, investors must comply with Financial Conduct Authority (FCA) regulations for High-Net-Worth individuals or Sophisticated Investors. By enabling and supporting both sides of the engagement, the aim is to maximise the opportunity both in terms of the capital investment and the long-term business potential.

Promoting Entrepreneurship

Preparing Businesses for Investment

Creating Opportunities for Investors

Dedicated Pitching Events

Email the Business Growth Team >

Funding for Growth: 2023-24 Scottish Statistics

Scotland’s investment market is strengthening. Funding conditions in Scotland are more favourable than the UK average. Capital is flowing, deal sizes are rising, and investors are actively looking beyond London. This provides ambitious businesses with a ready route to pursue growth funding.

Private angel investment

Public-sector co-investment

Total equity investment

Number of equity deals

Rise in high value deals

RoUK equity deals

FAQ Information for Businesses and Founders

You’re investor-ready when you can clearly articulate your value proposition, target market, revenue model, and growth plan. Investors will expect a credible business plan, realistic financial projections, evidence of market demand, and a well-defined use of funds. You should also have your legal structure in place, your intellectual property secured (where relevant), and a strong founding team. Many angel programmes offer pre-investment support to help businesses assess and improve their readiness.

Angel investors are looking for high-growth potential, a scalable business model, and a clear pathway to return on investment. They often prioritise strong leadership teams, competitive advantage, and evidence of customer traction. They also evaluate risk factors, sector alignment with their interests, and whether the proposed investment round is appropriately sized.

Importantly, they look for founders who are coachable and open to strategic input.

Many early-stage businesses recognise the potential of angel investment but aren’t fully prepared to pitch—that’s completely normal. The good news is that The Angel’s Share Programme is designed to help you bridge that gap.

Through tailored support, the programme can help you:

Strengthen your business plan and growth strategy
Refine your pitch and value proposition
Build credible financial forecasts
Understand investor expectations
Clarify how much funding you need and how it will accelerate growth

Whether you need help improving your investor readiness, validating your market, or shaping your financials, the team is here to guide you.
If you’d like to discuss your next steps or explore the support available, email the business growth team at [email protected] and they’ll be happy to help.

Equity requirements vary depending on your valuation and the amount of capital required. Your valuation is usually based on factors like market opportunity, traction, team experience, intellectual property, and comparable deals in your sector. Angel investors often use practical valuation methods rather than rigid formulas.

The Angel's Share programme will support you in preparing a realistic valuation before pitching.

• Connecting entrepreneurs and investors: The programme is based around live pitching events. These opportunities provide a platform for entrepreneurs to present to certified investors with a view to securing investment and strategic parentships which align with the business’s growth ambitions.

• Comprehensive Support: Beyond the opportunity for financial investment, the programme offers guidance and mentorship, addressing various aspects of business development such as financial planning and growth strategy all aimed at achieving investor-readiness.

• Focus on Long-Term Growth: By nurturing relationships that extend beyond capital infusion, the programme accentuates sustainable business growth and economic resilience for the area.

FAQ Information for Investors

The Angel’s Share Programme works with early-stage and scaling businesses across Perth and Kinross that demonstrate strong growth potential and a clear market opportunity. Participating companies are supported to refine their proposition, strengthen their financials, and validate their market fit before meeting investors. This means investors gain access to a pipeline of well-prepared, highly motivated founders who have undergone structured readiness support.

Risk reduction is built into the programme’s design. Each participating business undergoes a readiness assessment covering market validation, financial planning, leadership capability, and scalability. They receive tailored mentoring to address gaps before they reach the pitching stage. By the time founders meet investors, they have tested assumptions, clarified their growth path, and produced transparent financial forecasts—giving investors greater confidence in the quality and maturity of opportunities.

Investors can connect with businesses at several key points, including curated pitch events, facilitated introductions, and follow-up sessions with founders who match their interests. The Angel’s Share team also works closely with investors to understand their preferred sectors, investment size, and experience level, ensuring relevant and high-quality deal flow. Investors benefit from early visibility of emerging ventures and the opportunity to support promising businesses at a pivotal stage.

Launched in 2012, The Angel’s Share was the first fully funded entrepreneur-investor matching service delivered by a local authority in the UK. PKC has committed to developing the programme further, awarding Raising Expert - a consultancy business focused on helping early-stage founders raise angel investment - the contract to deliver The Angel’s Share for the next two years. More here >

There is no membership fee or buy in for investors.

You must comply with Financial Conduct Authority (FCA) regulations for High-Net-Worth individuals or Sophisticated Investor. Once this in place, please email the business growth team at [email protected].