The Business Gateway team would like to invite you to this Growth Masterclass aimed at ambitious growing businesses.

Marketing: Capturing New Markets

Wednesday 24th October 2018

10 am – 1 pm

Business Gateway Dundee, Unit 27, Camperdown Street, DD1 3JA

As the excitement of the opening of the V&A sweeps across the Tay Cities Region and we welcome the flurry of tourists the future looks bright and vibrant.

This workshop will focus on the Food & Drink sector and help businesses to understand and forecast the upcoming trends of visitors; who they are, where they are from and how we can attract them. The event will outline the marketing methods that can be used to capture new markets and capitalise on this boost to the Region..

This fun and informative masterclass will help you to identify and capture new markets and promote your business to a wider audience.

The masterclass will:

• Explore the landscape of Scottish tourism and Scottish food and drink tourism.
• Show how important food and drink tourism is to Tay Cities Region.
• Examine who are visitors are, where they come from and how they plan their trips.
• Explain the different marketing techniques involved in making sure your business is well positioned to ride the wave of this accelerated tourism opportunity.
• Enable business owners to be in a position to create their own targeted domestic and international tourism strategies.