Perthshire Tourism Partnership was established to bring together tourism associations, stakeholders and public sector organisations based in Perth & Kinross to discuss strategic themes relating to tourism in the region.

Through this forum, Perthshire Tourism Partnership partners are tasked with aligning regional strategies with the objectives of the national tourism strategy Tourism Scotland 2020 (TS2020).

TS2020’s vision is “to make Scotland a destination of first choice for a high quality, value for money and memorable customer experience, delivered by skilled and passionate people”. The mission is to “grow visitor spend by £1bn from £4.5bn in 2011 to £5.5bn in 2020”.

Aim and Objectives

The aim of the Perthshire Tourism Partnership is to:

To provide a forum where tourism leaders from the private and public sectors in Perth & Kinross can meet to discuss, share and influence tourism issues in the region and ensure that activities continue to align with local and national tourism strategies.

Through its partners, the Partnership will:

  • enable and facilitate engagement between the tourism industry and the public sector and other key stakeholders as appropriate;
  • support the development, delivery and alignment of Perthshire’s tourism strategy and other partner strategies and ambitions;
  • facilitate opportunity for the sector to come together in the spirit of collaboration to network, share ideas and hear updates from within and beyond the region;
  • gather insight through PTP partners on key strategic issue such as skills development, product development, investment in infrastructure and marketing.

Contacts:

Perth & Kinross Council: Suzanne Cumiskey, Business Development Project Officer scumiskey@pkc.gov.uk

VisitScotland: Laura Brown,  Industry Communications & Social Media Executive laura.brown@visitscotland.com

Looking over a paddle at the bow of a Canadian canoe to a couple paddling away in another canoe at Kenmore at the end of loch Tay, Perthshire. Visit Scotland / Paul Tomkins.
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