Perthshire Tourism Partnership was established to bring together tourism associations, stakeholders and public sector organisations based in Perth & Kinross to discuss strategic themes relating to tourism in the region.
Through this forum, Perthshire Tourism Partnership partners are tasked with aligning regional strategies with the objectives of the national tourism strategy Tourism Scotland 2020 (TS2020).
TS2020’s vision is “to make Scotland a destination of first choice for a high quality, value for money and memorable customer experience, delivered by skilled and passionate people”. The mission is to “grow visitor spend by £1bn from £4.5bn in 2011 to £5.5bn in 2020”.
Perth & Kinross Council:
Business Development Project Officer
Laura Brown, Regional Industry Communications Manager