The natural choice for business tourismPosted on: 15th Dec 2015
The Perthshire Business Tourism Group, a marketing collaboration between local businesses, was established in 2011 with the aim of showcasing the region’s unique appeal to the Meetings, Incentives, Conferences and Events (MICE) market.
Catriona Anderson, from the Perthshire Business Tourism Group (PBTG), is tasked with guiding its activities and overseeing growth in membership. She is a former Marketing Manager with VisitScotland’s Business Tourism Unit and now uses her 20+ years of tourism experience as an independent business tourism consultant.
“The Perthshire Business Tourism Group is a business-led initiative, formed to showcase and promote Perthshire’s ability to host conferences, welcome delegates, and offer an all-round great meeting experience.
It’s all about location, location, location from a conference buyer’s perspective. Through the PBTG local businesses can champion that message and collectively market themselves through association with fellow members.
It gives you the opportunity to combine offerings and create unique delegate packages that appeal to the whole MICE market.
Our membership currently includes a unique mix of four and five star hotels, including The Gleneagles Hotel, Crieff Hydro, Atholl Palace Hotel and Hilton Dunkeld House with experiential attractions and activities such as The Famous Grouse Experience, Perth Racecourse, Blair Castle and Scone Palace.
Without doubt, Perthshire represents an attractive option for buyers, combining city and rural opportunities for the corporate client and conference delegate.
A combination of accessibility, quality and flexibility, in an area of outstanding natural beauty, positions Perth and Perthshire as a world-class conference destination.
As well as being the perfect environment for incentive travel and corporate meetings, the area’s compact geography, with its distinctive yet complementary choice of teambuilding activities, mean Perthshire has it all.
Venues and packages can meet almost any requirement. Local businesses, together with Perth and Kinross Council, are working hard to promote the area’s appeal to event organisers both here in the UK and overseas.
The Group exists to make life easier for conferences buyers, who are perhaps seeking a variety of delegate activities from five star quality accommodation and exceptional dining to outdoor teambuilding and a whisky distillery tour.
We can provide that kind of offer and sell our collective strengths at major international business tourism events by working in partnership with the likes of VisitScotland.”
A sizeable market Tourism in Perth and Kinross generates revenues of approximately £465 million per year, of which 20% is estimated to be associated with business tourism spend.
With ambitions to grow this market considerably, the Group is preparing for a busy 2016 with work underway to further enhance Perthshire’s offering.
Councillor John Kellas, Convenor of Perth and Kinross Council’s Enterprise and Infrastructure Committee:
“Business tourism is a recognised priority for the Council.
Within easy reach, due to its central position in the heart of Scotland, Perth city continues to prove popular for a wide range of meetings and conferences and is supported by an exceptional rural offer of quality venues located just outside the city.
It’s this proximity and quality that often surprises event organisers. It is fair to say that some of Scotland’s finest rural hotels and spas lie within a short drive of Perth city centre.
Coupled with VisitScotland’s Year of Food and Drink the region has attracted a number of food and drink conferences in 2015, reflecting Perthshire’s strength in the sector.
Among the recent highlights was Showcasing Scotland – A Land of Food and Drink, held at The Gleneagles Hotel in early October. The hugely successful event attracted more than 150 UK and international buyers from 18 countries, all keen to meet Scottish food and drink producers, of whom there were more than 100. With around 1,400 meetings between buyers and producers, this was of direct benefit to local businesses and the whole of Scotland.
Perthshire’s unique blend of city culture and rural retreat underpins our business tourism offering, but there’s more work to be done. This is why we all work hard to ensure the region’s distinctive offer surprises and inspires event organisers from across the world.”
A new Perthshire Business Tourism Group website will to go live at the end of 2015, serving to reinforce one of the Group’s key membership benefits – greatly amplified marketing clout. In addition to various networking opportunities, members gain from tailored events and workshops and a new buyer-focused newsletter to improve marketing engagement with our target audience.
The cost of membership has also been reduced in 2016, to just £500/year, meaning local businesses of all sizes can now speak with a louder voice, despite the most modest marketing budgets.
Find out how the Perthshire Tourism Business Group can benefit your business by joining us at The Gleneagles Hotel at 10am on 3 December.
For further details, or if you have any questions, please contact Catriona Anderson: